Gucci Brand Introduction
Gucci, founder Guccio Gucci 1881 was born in Florence, Savoy Hotel in London as a porter. Guccio Gucci returned to his home in 1921, Florence, opened an exclusive leather and saddlery shop, as the business expansion, the new store in Rome, the opening of the famous Via Condotti. Although the reasons for war was the lack of leather raw materials, but Gucci is timely creativity and mass production of cloth bags, popular. In 1939, Gucci’s four sons have joined, Gucci is also the cause of transformation by an individual family business. In 1953 the first overseas branch in New York in Manhattan, the opening of 58th Avenue, Gucci has also jumped into an international brand. It is worth mentioning that, Gucci is the ancestor of today’s brand-oriented, in order to protect the quality, Gucci will be the brand name printed on their products, the history of fashion in the world, is the first one first.
Founded in 1921 and the beginning of, Gucci has always taken the aristocratic line of luxurious style and slightly tough masculinity. 1947 Gucci bamboo handle bag come out of bamboo, and then, with the founder’s name initials of the classic double-G logo, lined with red and green sash of the canvas bag and related leather products have gradually come out, Gucci, and LV to become tied for the world’s most frequently counterfeit goods. Moccasin Central title with a horse shoe, designed for Grace Kelly’s Flower Scarf, often well received, wearing Gucci has represented a social status and symbols.
Gucci is not the fast-growing business from smooth sailing into the age of 70, after struggling to cope with counterfeiting problems plus the interests of the struggle within the family, so that the whole enterprise into the morass of hardship. In 1993, the third-generation successors Maurizio will sell Gucci, until the former CEO Domenico De Sole ushered in as a design director Tom Ford began to change. Tom Ford said: “Talking about the history of Gucci, must not skip the movie stars and celebrities not to mention dinner, and I wanted to create this version of the history of 90 years.” Chosen in 1995, Tom Ford is a popular supermodel to minimalism extremely sultry image of the stage to show his designs for Gucci’s sexy fall fashion collections. The success of this show was unprecedented in the world triggered a buying frenzy Gucci’s, Ford completely changed over the past gorgeous Gucci style, into the sexy gene, so that almost become today’s most sexy Gucci brand.
2004 Milan winter Gucci Tom Ford’s farewell show, he was carrying a glass of whiskey in hand to pay tribute to toast the audience with one of them calmly chic, as he laid out for the Gucci image of the general sexy.
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