Brand name of the economic bubble bag

July 7th, 2009

Followed by the financial crisis struck, brand name Fun package is unlikely, and even embarrassing point. Last week, a luxury London forum, a former Morgan Stanley analyst, the current high-level British FCUK brand, announced: “In this advocate of frugality and a low profile at all times act, as a foolish luxury marks a symbol. Brand package cost 10 years blowing the bubble has burst, a brand-name package is embarrassing – which means that you do not have any concept of an independent fashion. ”

This is the Universal Declaration of horror, and even dress up views are not independent, how to talk about control of their own life. But these words only from the aesthetic point of view, there has not been thoroughly covered by Vanity Fair with the true. I once met an American “Newsweek” reporter fashion, because the relationship between work, she visited a lot of brand-name bag factories, Hermes (cosmetics, handbags), GUCCI (cosmetics, handbags), PRADA, LV, there , the foundry factory in Dongguan. She is not a brand name for all packages have their dissatisfaction on the Hermes exceptions, all artisans must be pre-VOSGES school in eastern France, a two-year apprenticeship, all hand-made, with very little glue, a common packet size Parkinson or Kelly bag to spend 15-16 hours each and scattered shows serene. See, Donna is a “Cyangugu elements” that only complicated and time and energy to her craft will be excited. LV the contrary, the museum displays the history of the symbol of the glory of the suitcase, but the mass production line of the ordinary monogram bags, the production of an approximately 2-3 hours. The reporter asserted that the profits of brand-name packages cost between the production of between 10-12 times, LV up to 13 times profits.

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Miuccia Prada – Prada legendary pioneer

July 5th, 2009

Miuccia Prada, is not only the world’s top luxury brand Prada’s successor, or a leading fashion designer. Since 1978, she began to take Prada’s designer, in 1989 she organized the first women’s release, immediately after launch caused a sensation. After, Miuccia Prada designed for women, men, as well as Miu Miu campaign released twice each year, who has become a global fashion, “not to be missed” event.

     Miuccia Prada design of each series are the most popular walk in the forefront. For her, the design is a continuous process of innovation to try and need not compromise the spirit of exploration and experimentation. In this process of the birth of a series of truly innovative and impressive design elements, these will eventually become the contemporary fashion industry “Classic.”

     Miuccia Prada said: “Perhaps I have always wanted to try things can not be personalized. When I found that some things can not be achieved, it is precisely the direction I want to. I always try to confrontation and discord things integration together. And at the same time I will usually six or seven different concepts of interest, and trying to show they are in harmony. ”

     “Our design and production is basically what the market does not, therefore, the advent of each series, are the study and test permeability. Selected modern technology may be, or it may be old technology. For example, when We decided to use gold, we will ask France to re-use of old workshops they have to stop using the original method. ”

     Therefore, Prada of each series are full of exciting and unexpected elements, which only proves that Miuccia Prada endless imagination and creativity. She said: “I never lost, in the face of numerous changes, always very sensible and sober. I have never been afraid of any change.”

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Chanel — fashion city

July 4th, 2009

In 1910, the poet Hugo once described Paris: “In Paris, you can feel the heart of Europe, Paris, is a city within a city.” Fortune in the fashion of Chanel, as independent and self-confident woman Paris, with a mysterious and irresistible charm. French culture minister, who served as the Andre Malraux said: “Twentieth Century France, three names will be left to the people of the world: Charles de Gaulle, Picasso and Coco Chanel”.
“Chanel is a style of representatives, one of the good old style”, Chanel President described himself as such a design, rather than constantly thinking about what to do next, but ask to be shown in what manner, way encouragement will never stop. Ms. Chanel warm self-confidence to share her spirit into the design of each, so that Chanel has become a very personal style of the brand.
Whether it is a strong element of sportswear for men (Jersey suit), two-piece tweed suit of the (Tweed), breaking the old values of man-made jewelry, with a strong feminist Camellia totem color, or in Marylin Monroe wearing only a bed – Chanel No.5, Chanel repeatedly challenge the old system to create a new fashion. The most special thing about her is beautiful and practical, her inspiration from life around the capture, especially love. Unlike other designers ask others to meet their design, Chanel with the liberation of the meaning of the provision of freedom and choice to costume design mainly from the male point of view into the performance of the trend of women self-stage aesthetic. Abandoned the tight waist, whale bone hoop skirts and long hair, to promote shoulder-style handbag with fabric suit, Coco Chanel single-handedly dominated the first half of the twentieth century women’s style, attitude and way of life, a simple luxury and comfortable new philosophy , as she had said: “Poverty is not the opposite of beautiful, but vulgar.”
In January 1971, Coco Chanel died at the age of 88 years old. The main current Chanel designer Karl Lagerfeld at the helm in 1986, he practices with the new interpretation of the detailed, luxurious, and never faded popular spirit of Chanel. The Swedish and German descent has always wearing a black designer sunglasses genuine most of the alleged Road, Coco Chanel is the same as he is full of talent but the blood flow of the deviant. In his first quarter after taking office will be cut skirt long break, with brightly colored jewelry false exaggeration, sent shock waves throughout the fashion industry, will also be Chanel momentum in the past 20 years to another peak.
Chanel’s design with a distinctive personal touch, she is still sentimentally attached to the pursuit of freedom but of men; her strong independent woman, but there is a full flavor. Her home – the French and Central Auvergne – extinct terrain is full of poor areas, 70-year-old when she had described himself as “Auvergne volcano only a Immortal”; now look brand new complex of the popular figures industry, Chanel fashion is still the active one is immortal forever.

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Miu Miu 09 spring-summer Paris show

July 2nd, 2009
“This is the first time on our survey of European history.” Along with this great idea, Miuccia Prada fold collection of fabrics made of linen and silk dress the skirts, they are mostly of the short stack. Sometimes, the stack handling and the wear and unique design lines give a retro aesthetic. Sometimes, like painting the artist’s latest work, rust red gown as the fold through the graffiti works on the whole garment.
Prints constitute a part of European history, this season looks like the works of ceramic art in Rome, will be multi-element combination of the style. They have put forward an interesting idea: building in the Avenue Foch wall hung side-by-side photos, the printer advertising campaign for star Warhol esque, also includes Lindsay Lohan (U.S. actor), Kim Basinger (U.S. actor), and Kirsten Dunst (famous American movie star).

Prada is not the last quarter of the acclaimed open-style short skirts. But who can determine the trend of the next quarter then? Hope that the fold-style short skirts. In the future in unknown, it seems that sexy silk fabrics more chance of winning.

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Miu Miu handbag snake Global Limited 20

June 30th, 2009
inside-shopDespite the economic crisis under the impact of reduced sales of luxury goods, but they can not stop the big footsteps. Them into a typical “prisoner’s dilemma”: If the shop, store maintenance costs may be high, buyers are running at a deficit reduction. If you do not open or cut the number of shops, but also equal to cut off its own lifeline. Therefore, even if things are no longer difficult, but also the expansion of luxury brands is hard to move footsteps. According to incomplete statistics, Louis Vuitton since 2009 in London, Tokyo, Taiyuan, such as new stores open more than a decade, Dior is expected in the Middle East, Russia and China to open 10 new stores, Prada Group, then in the Middle East near the delineation of the territory, the first Miu Miu, a flagship store on July 1 will be in Istanbul, Turkey, the official opening of the central business district.

To celebrate the opening of the new flagship store, Miu Miu designed “a limited series of handbags Istanbul”, the two models, the global total of only 20, so the number of rare species, in the name of the top few and far between, because the value of particular investments. The limited edition made from snake skin, Tailor-made metal parts, each package comes with a piece of leather inside, printed above, “Miu Miu Istanbul Special Edition”, the whole design thing is not extravagant publicity, the market retail price of only 850 U.S. dollars, while the other Miu Miu or Prada handbag snake series, while moving thousands of U.S. dollars, which makes this a very attractive limited edition.

People First case of low-cost, the observers began to speculate on the motives of Prada, is it the beginning of its low posture to reduce the price of a test water. In any case, Miu Miu so cost-effective limited-edition collection will cause a scramble for the fans, what the flowers Who, DUAN Yi-Wen there will be another interesting story.

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Men’s wallet gossip

June 29th, 2009
From a man’s wallet, he will be able to guess part of the grade and status.

Of course, I feel that this speculation of the age of 25 do not apply to small boys the time being, or between the ages of 30-45 is better.

First of all, a grade, status of the men will not use the wallet to show off too much, they generally form a simple purse, is seldom a long style, usually folded, and the deeper the color, unless the need to carry one or two checks of the people, but really the big boss, check directly with the folder. Good texture, most of calfskin, do not feel coarse, not hard, non-stick, but even on the shirt pocket or feel uncomfortable, but there shall never visible.

Besides contents, generally 500 to 1,000 yuan in cash-based, 1,2 cards (the number inside a lot of money), basically no change, keep in mind if it is a pile of cards wallet, his master would not be large official or the big boss.

In addition, the success of men’s wallet may seem very old, on the one hand, purse or quite expensive in itself that the other hand, they are generally no longer care. So if you want to use cheaper replica louis vuitton wallet, then think of ways to wear it some of it old, so that Europe can be confused as real ones.

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Coco Chanel global commemoration of the 125th anniversary of the birth

June 28th, 2009

August 19 is the 125-year-old Coco Chanel’s birthday, to commemorate the Queen’s fashion, Chanel will continue to launch a global coin, also related to the upcoming film.

Karl Lagerfeld has released a printed face of Coco Chanel are coins, and in December 1, 2008, there will be a 11,099 coin market has been the design of the four kinds of different coins, 2 gold 2 silver, the nominal value of € 5, the most expensive one has been pushed up to nearly 5900 euros, an increase of 117,900%! these coins to commemorate the Gabrielle ‘Coco’ Chanel’s 125-year-old birthday, printed on the front of her portrait, and the back of the show Value of € 5.

French actress Audrey Tautou will play the legendary designer Coco Chanel’s life film, by the entire fashion industry long-awaited film covers the life of the former Chanel fame, from childhood in the orphanage to learn sewing, to a young man his own clothing, When the singer in a bar to make a living, then pushed into the international arena. this film based on Edmonde Charles Roux’s Chanel write autobiography ‘L’Irreguliere “. investment of 15,000,000 U.S. dollars, completed filming in Paris. Chanel artistic director Karl Lagerfeld will be personal supervision of all the shooting with Chanel clothing — many of which are designed to revision. The film will be released next year, while the other two films Chanel fans look forward to – William Friedkin director, Marina Hands of any His star Coco & Igor, as well as by Danielle Thompson has not been named director of the film is full of the same look throughout the movie.

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Wishful thinking of the “Han middle LV”

June 26th, 2009

Five years ago, a Chinese businessman named Wang Jun, the English successfully registered “LOUYIVEITEN” and Chinese “Louis Vuitton” trademark, and in October 8, 2003, was awarded the patent was the appearance of LV handbags. After a series of trademarks and patents on the right to use the lawsuit, the world’s top brands – Louis Vuitton defeated France.

It is said that this a great source of encouragement and expansion of the ambitions of Wang. In November 2007, Wang LV headquarters out to the two options: either LV-funded 120 million yuan to buy the patent, or to allow him to hand France the Louis Vuitton intellectual property in exchange for the exclusive operation in Wuhan proxy. The “Christmas ultimatum,” the implication is: if in 2007 the two sides before Christmas is not the right agent in Wuhan substantive consultations, “Louis Vuitton” on the following day will become China’s civilian brand.

Now have after Christmas, Wang Jun, the results you want, such as yet to come.

As a spectator, this is a typical case registered trademarks and simple events, the need for rendering: Since it is a legally registered trademark, it should be protected by law, Wang Jun, the legitimate use of intellectual property seems wrong to make money. And China, a number of trademarks registered in other countries was the same, LV losing only a legal level, only the more well-known targets of luck only.

Having said that, it can be inserted while playing ball after all, is not a fun thing. The Ins and Outs of recalling the whole incident, Wang It smacks of wishful thinking too much swagger.

Do not believe? Then see.

Fake Louis Vuitton, if France decided to maintain its position as the nature of the world’s top brand, with 120 million purchase of the Patent and Trademark compromise, but in order to gain in terms of this 120 million, LV may not be counted not the cost of the brand in China, the last injury is the only Chinese consumers, and get out LV.

If you decided to ignore LV for Wang, it is a his white. Wang will be on the following day since the “Louis Vuitton” into China’s civilian brands? If there really is so simple, surely today’s “Chinese faction” clothing has long been the emergence of a number with the “LV” against the world’s top brands! Now the look of the “Chinese faction” clothing industry, or industries can be called “name brand” a few of the very few.

Even then, even if successfully Wang “Louis” of civilians into the brand in China. Seems a good thing, but with the family brand name with the French market position compared to only once again Hanzheng Street “parallel imports” more clothes “reputation” poor “Chinese faction” clothing will be a “water” in the end ! Louis Vuitton luggage and started to do so can become the world’s top luxury goods, and has continued for more than 150 years, in addition to relying on its leading fashion design and impeccable quality, but also relied for more than a century of efforts and strength. These are a new brand can not be replaced, even if your name is still known as “Louis.”

1911, “Titanic” sinking of the sea, undersea salvage something from the hard landing of the LV-type cartons, half-drop of sea water infiltrated , “Louis Vuitton” So famous. Such a brand, not only because of a label similar to the “Han middle sister,” came the collapse of what this would really be the case of dice, what Wenzhou lighters will not “ZIPPO” defeated, not how Wenzhou shoes will leave “TIMERLAND” destroyed? In contrast, all these years we have seen, heard, and more events in the United States Wenzhou lighter enterprises , Spain fire charred shoes in China, Moscow urban Chinese businessmen had been expelled.

Of course, some people will buy the “Han middle LV”, when those cheap, distributed printing of the atmosphere vanity bag was filled with run, the real “LV” in the dream will only speak to music.

Globalization in an increasingly competitive overseas on “Made in China” has been demonized STEVE condemnation, and this corresponds to the embarrassing reality is that the majority of “Made in China” low technology content, technical standards have yet to be upgraded is indeed only left a huge impact on the quantity. Although Chinese-made toys accounted for 70% of the world, footwear products accounted for 50%, 45% of the total global color TV, but “the Chinese to create a” equal to the overall size of the United States, only 1 / 5, Japan 1 / 4. When we see these data, others are still engaged in pursuing the registration of vulnerability was the word “respect for intellectual property rights” and “Han middle LV” who should start to reflect on?

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the dissemination of the fashion taste of China

June 23rd, 2009

Into the Beijing International Media Center, put a red eye of the wooden doors, carved “Jiangnan” word, crystal lamp in the lobby exudes fashion taste of China.

The first floor lobby, you can see blue and white bottles of Chinese landscape painting, and so magnificent hotel Any additional charm.

Through the lobby, a man of small fish ponds into the stairs, a huge painting of bamboo for the extension from the first floor to the second floor. Through the glass spiral staircase and see the fish in the freely swimming.

Information centers are large and small two Office press release. Great Hall can accommodate 500 people, the glass display in front of wishful Xiangyun; hotel ballroom in the second floor has been converted into a temporary Office press release, can accommodate about 200 people.

Outside the banquet was arranged an open media, each staff member before the plug, telephone and network interface were readily available, the side walls are hung with 78 types of facial makeup of Peking Opera, Zhang looked at “China’s civil arts and culture show. ”

It is reported from the 9th, the best film in China, Peking Opera, acrobatics will stage 11; reporters here will be fortunate enough to experience the traditional Chinese art needlework, fortunate enough to see more than 40 folk art master calligrapher’s skills and performance .

On the third floor of the press working area, computer and other equipment already in place. Coffee Break apart, journalists in the corner of the work area free from Fujian Wuyishan enjoy the girls in preparing tea in China. Girl dressed in cheongsam of Wang told reporters that a month ago, they began to receive specialized training in the tea, about nine Chinese and foreign reporters for the sisters to show China’s tea culture.

Director of Beijing International Media Center Zhaihui said that the Olympic Games is one of the world, and Beijing as host city, will be integrated into the global and the national character of the building and services in every detail, at a press center is evident.

He said that with the Beijing Olympic Games II OO Main Press Center is different from the Beijing Olympic Games here is not to obtain “Olympic registration card,” an important national reporter activities, is issue a public announcement regarding non-Olympic event an important platform for information, a complete national press completion of tasks during the Olympic Games coverage, an important channel.

Health Zhaihui watching the transformation over the past two years before the completion of the hotel said that the Olympic Games from July 8 to the end of 24 hours non-stop here, “the reporter would like to think that radical journalists anxious” to the Chinese and foreign journalists work the convenience and warmth of life to enable them to find “home” feeling.

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Dream no regrets – Stephen Sprouse

June 18th, 2009

Halston, the seventies most famous fashion designer, Stephen Sprouse very much appreciate the talent, like father, like training and trust him. However, the upper-class style of Halston, and their heart Sprouse complex gradually conflict street. 1974, Sprouse left Halston, in New York, an independent development, the full passion of his life devoted to love three things – art, rock music and fashion.

As a fashion designer, Steven Sprouse’s life can be summed up in three big ups and downs.

The first time, 30-year-old -32 years old. 1983, Steven Sprouse graffiti designed to be a friend of Steven Meisel (the future the most successful fashion photographers of the U.S. edition of Vogue cover shoot up to two years) of appreciation, and in his encouragement, participated in a fashion draft design television shows, famous. Sprouse was raised from friends and relatives Department 1.4 million U.S. dollars, the creation of their own fashion brands. In a short span of time, Sprouse has become everyone’s favorite – a fashion magazine published in his work suit, celebrities come together in his fashion show, Madonna asked him to design the image. . . Level even the ashes of modern artists Andy Warhol, has become a fan of Sprouse, Stephen Sprouse was a fashion conference to two works, replace the entire collection, creating a period of legend. However, the media did not exchange the glory of the success of the business. Sprouse fabric used in high cost of fluorescence, resulting in expensive clothing, like his style of young people can not afford to buy. With a variety of operational issues, Sprouse had declared bankruptcy in 1985. His clothes, but there is no waste, which will eventually be sold cheap Sprouse fans; Twenty years later, become a sought-after antiques market thing.

Second, 34-year-old -36 years old. 1987, Steven Sprouse and 24-year-old Andrew Cogan set up CSI (Cogan Sprouse Incorporated), in the Soho store to open a brand. Cogan’s wealthy father, a strong financial background, so CSI. Opening time of unprecedented media celebrities to join in again. This time, Sprouse dedicated to the young people did not forget to design a relatively low-cost collection. In 1988, CSI in Los Angeles opened the second store. Unfortunately, unsatisfactory sales, combined with operating problems, in 1989, Sprouse and then the two years ended brilliant.

The third, aged 43 -45 years old. And ups and downs compared to the previous two, this is a rather uneventful. In 1996, Stephen Spouse works of Andy Warhol was the right to use, it has been the Staff International Investment, T to return to Taiwan. Sprouse again in timing is – the eighties nostalgia is strong wind, Sprouse antique clothing in the early market trading at high prices. However, the fate and Sprouse sorry but the new work not only of poor sales, even the media have ignored.
In 2000, the 47-year-old Stephen Sprouse invitation by Marc Jacobs, came to Paris. His Western Rose (cabbage rose) pattern, on the birth of this trip. However, the ultimate use of Louis Vuitton is the words spray-painted on his “Louis Vuitton Paris”, printed on the bag, the popular, everyone rush, did not even buy their own Sprouse.
Stephen Spouse finally enjoy commercial success. Can be this successful, small is their ten-year-old plan by Marc Jacobs. Contrast the life of their own frustrations, and Marc Jacobs’s smooth, Sprouse could not help but feel sorrow and grief. However, he did not complain about the fate of the arts is still full of passion, still sitting in the park like to see children as skate-boarding.

In 2003, the year Stephen Sprouse smokers diagnosed with lung cancer. Doctors told him that only three months of life. At that time, Sprouse designed for Diesel jeans and a T-shirt. In order not to lose this contract, Sprouse hide their condition. Sprouse for example, cancer and failure of the past was no different from a number of business. He is very optimistic and active treatment, and not hesitate to suffer and try to experiment. This period of time, Spouse to create a number of portraits of friends and relatives, as if to remember their loved ones and let them remember their own.

In January 2004, Stephen Sprouse travel to Buenos Aires six weeks. Back to New York a few days after, he saw the film “The Dreamers”, the description of three young people dream experience in Paris. After watching the film, Sprouse phone call to a friend, urgent and lively tone, saying that he would like to quickly cure disease, moved to Boston, to Harvard’s arts classes.

In the evening, Sprouse admitted to hospital due to difficulty in breathing, then passed away the next morning.

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